The Golden A.S.S. Award–A New Standard of Apologies

The A.S.S. Awards—Highlighting the Best Job of Not Apologizing the Right Way It’s been a while since “A Sorry State” posted anything good.  Quite simply, SMPR has been busy working—and thankfully, we haven’t had to a lot of messes to clean up. But just because we’re not on the crisis communications front doesn’t mean that [...]

Companies Finally Preparing for the Possibility of Online Security Breaches

One constant we’ve gotten used to in the world, is hacking. Hackers have attacked numerous companies in the past couple 12 months, everything from Sony to Google to Epsilon Data Management a couple months ago. However there is some change in this constant, companies are starting to develop a plan on how to handle this [...]


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What is so hard about saying “I’m sorry?”  Three syllables, that’s it.  It took more effort to type this sentence than to say those two words.

Apparently, companies and executives still don’t get what happens when you don’t think before you act.  The goal of this blog is to analyze the art, science and ramifications (and where possible, the humor) of putting forth an apologetic action.

I hope you can share your voice and opinions on the “sorry state” of apologies in today’s professional society.