The Golden A.S.S. Award–A New Standard of Apologies
The A.S.S. Awards—Highlighting the Best Job of Not Apologizing the Right Way It’s been a while since “A Sorry State” posted anything good. Quite simply, SMPR has been busy working—and thankfully, we haven’t had to a lot of messes to clean up. But just because we’re not on the crisis communications front doesn’t mean that [...]
Companies Finally Preparing for the Possibility of Online Security Breaches
One constant we’ve gotten used to in the world, is hacking. Hackers have attacked numerous companies in the past couple 12 months, everything from Sony to Google to Epsilon Data Management a couple months ago. However there is some change in this constant, companies are starting to develop a plan on how to handle this [...]